Remember when the thought of school made you crinkle your nose? Maybe you associate the word with trying times of adolescence, paper deadlines and early alarm clocks. By the time the last bell rang, releasing you to summer break, the last thing you wanted think about was school.
We totally get it, which is why you won’t find any homework or math problems at our Jax Surf and Paddle School. We’re here to change your concept of “school,” because our lessons and classes include warm water, surfing, yoga and paddleboarding. Our instructors wear swimsuits, our lectures revolve around all things water, and your assignment is to have fun trying something new.
JSP initially started as a mobile surf business, founded by Jax-native and surfer Tiffany Layton Oliser. One thing led to another, the business grew, and BAM - North Florida’s premier surf school blossomed into brick-and-mortar location, which included retail. Last year, after much anticipation, the retail side of the business hopped into a separate location right around the corner, allowing us to beef-up and fine-tune our school location even more.
So what will you find at our school? Glad you asked.
If you’re new to the world of surfing and paddleboarding, you can join one of our weekend group beginner classes, where you’ll learn the fundamentals of the sport. If you prefer solo instruction, well, we have that too. Take one of our 60-minute, 90-minute, or 120-minute private surf lessons for detailed instruction.
Intermediate or advanced? Hey, everyone needs a coach. We’ll set you up with a surf series or coaching program, which means the next time you paddle out for a competition, you’ll be on top of your game.
We bring the fun to corporate events, special occasions, and parties.Our team of instructors are loaded with knowledge, so whatever class or lesson you choose, you’ll walk away with plenty of new skills.
We know one size doesn’t fit all, especially when it comes to water sports. Our lessons are customized to your skill level and needs.
If you are in town visiting or in need of gear, we’ve got you covered. Snag a surfboard, paddleboard, skimboard, or any of our beach rentals for fun on the beach. Bocce ball, cornhole, boogie boards, bikes - we have it.
Our school is one of a kind; the local go-to for everything from lessons to events to gear. Whatever you need, we’re here for you. The second you walk through the door, our instructors are on standby to meet your requests and make the best of your vacation or visit.
We’re super stoked on our all-day youth surf camps, where your little ones will not only learn how to surf, they’ll learn water safety and teamwork. Our location is just two blocks from the beach, so you can grab a board or take a lesson, and be back in time to rinse off to grab a bite to eat nearby.
For us, the JSP School is the best summer hangout in town. Even on days off, you’ll find instructors hanging around eager to talk to visitors. We love what we do, and we hope to share that passion with you, in whatever form.
Summer is here, so leave the books and papers for fall and swing by our school for a new kind of learning experience - having fun.
Ah, etiquette. It’s something we’re all obligated to learn, whether we’re at the dinner table, behind the wheel, or navigating a crowded surf lineup. We learn many forms of etiquette at a ripe, young age. It’s second nature (for most of us) to place our napkins on our laps at restaurant and sweetly open doors for elderly folks.
But when it comes to surfing, etiquette is often learned the hard way. Because all surfers begin their ocean cavorting at different ages and stages of life, there’s no classroom opportunity to learn gently.
Fortunately for those of you perusing this blog, I’ve done all the physical research and squished surfing etiquette into five rules to follow in the lineup. Keep in mind, just because you’re a seasoned surfer doesn’t mean you understand these rules. I’m sure we’ve all been disgusted by that 40-year-old dude who chews sloppily with his mouth open (like ew, man, didn’t your mother teach you manners!?). That example holds for the 40-year-old dude snaking waves from other surfers out of pure ignorance.
So without further ado, I encourage you, beginner or expert, to read, master, and live these rules.
1. Don’t Drop in on Another Surfer
This is the ultimate, golden rule! I see this happen all of the time, especially during a good swell in North Florida. Everyone is starving for that perfect peak, and they’ll do anything to catch it, even at the expense of other surfers.
“Dropping in” simply explained means surfing in front of another person. Not only is this rude, it’s obtrusive and potentially dangerous. Always respect right of way!
For example, if you are paddling for a wave breaking to the right, and your buddy “Bob” is on your left paddling for it, you need to yield and let Bob shred the gnar. Similarly, if you’re plugging into a wave breaking left, and your girl “Sally” is paddling to the right of you, yield and let her drop in uninterrupted.
Look both ways before you drop in on a wave, and if you accidentally find yourself dropping in on someone else, pull out and let them go. Chances are, there will be other waves, and you’ll avoid getting yelled at. Or punched.
2. The Surfer Closest to the Peak has Right-Of-Way
Piggybacking off the first rule is rule number two. The “peak” is the part of the wave that breaks first, and the surfer closest to it has right-of-way.
This rule is a tad controversial, since everyone surfs on different boards. Longboards, due to size and buoyancy, tend to catch waves sooner than shortboards. Because of this unfair advantage, peak proximity determines right-of-way, which levels the playing field between surfers cruising on logs and surfers shredding on shorties.
A shortboarder (at the peak) and a longboarder (at the shoulder) can still surf the same wave, as long as the longboarder references Rule #1 and moves out of the shortboarder’s path if necessary.
There are a few smaller rules to this one. If surfers split a peak, they both have right-of-way because they will be going opposite directions. If two surfers find they are surfing towards each other, they should both either straighten their boards, or kick out. Overall, Rule #2 can be summarized as learning to be nice and give another surfer the opportunity to get the most out of their ride.
3. Paddling Surfer Yields to Surfer Riding Wave
Even if you’re ridiculously excited to jump into the water at a fun break, you should never paddle straight out towards the lineup. Instead, paddle on the outside of the lineup and then once you’re out, you can paddle parallel to find your spot at the break. If you follow this rule, you won’t be in the way of someone paddling into or surfing a wave. You won’t end up being a speedbump for a set of fiberglass fins either, which is always a plus.
In Florida, we deal with a lot of sandbar breaks, and because sandbars tend to shift over time, you’ll inevitably be in someone’s way at some point. If this happens, make sure you paddle BEHIND the surfer, that way you don’t mess up his/her opportunity to ride the wave.
4. Don’t Ditch Your Board
Hey, we all get intimidated sometimes by heavy, angry set waves. But that does not mean you can chuck your board away. You’re not the only one out in the water and it’s important you remember that. Leashes aren’t always reliable either, so don’t depend on one to keep your surfboard in check.
If you’re new to surfing, you’ll need to learn how to duck-dive (pushing your shortboard under the wave) or turtle roll (flipping your longboard upside down as the wave breaks). But until you learn how to control your board, avoid lineups where other surfers can get injured if you lose control.
And being a seasoned surfer doesn’t mean you’re in total control, either. Sometimes you’ll be victim of a less-experienced surfer, and you're still just as likely to tumble in a rough set. Avoid paddling in-front or behind anyone, and give yourself a comfortable amount of distance in case anything goes wrong.
A little advice: Sometimes you can time wave sets, so watch the break a little bit before you paddle out. Hopefully your timing will be perfect, and you won’t have to bother with rough conditions. But this is Florida, not Hawaii, so learn to handle your board anyway.
5. Don’t be a Snake
Snakes are gross. Snakes are unwanted. Snakes are...okay, you get it. I don’t just mean the reptile, either. I’m talking about the guys and gals in the lineup that knowingly get in your way and steal a wave in total disregard of the rules. Snakes are usually experienced surfers who think they’ve earned the right to mark their territory and claim whatever pretty little peak comes their way.
You can’t teach snakes to be nice, but you can avoid becoming one. Don’t steal someone’s wave just because they did it to you. And don’t terrorize beginner surfers. Surfing is a learning experience, and it’s also an enlightening one. There will always be someone a little better than you, so don’t get a big head, because that kind of attitude will come back to bite you.
In conclusion, knowing and respecting these rules will enhance your experience in the lineup. Not only will you avoid injury (self-induced or otherwise), you will display respect and etiquette out in the water. You’ll make more friends, less enemies, and chances are, you’ll learn a lot more.
Hello, water enthusiasts! My name is Emelia, and I am a surf instructor here at Jax Surf & Paddle. I’ll be updating this blog with surf-related material, product updates, and surfing advice. But first, let me share a bit about myself!
I’ve been an instructor at JSP for about two years, but my love for the ocean goes back as far as I can remember. I was a lifeguard, an avid beachgoer, and eventually decided to teach myself how to surf (because, hey, why not?). I moved to Jacksonville to finish my bachelor’s degree at UNF, lured to the location because of its proximity to the ocean.
I bought myself a beater board from a thrift store and began the arduous task of self-learning the ways of the waves. It wasn’t pretty, and I most definitely looked like a kook. (Kook: /noun/ a person who confidently attempts a feat in which they know nothing about and encounters incredibly embarrassing situations.) Now that I’m an instructor, I laugh thinking about my learning process. Most of the time, people learn more in a 90-minute lesson than I did in six months by myself!
There are plenty of reasons to adore my job, and it goes far beyond being in the ocean. Since day one, I’ve worked for a phenomenal boss and business, alongside the most enthusiastic coworkers. There’s never a bad day on the water (coffee cures exhaustion, and thunderstorms always pass).
In the summer, I spend most of my hours at our youth summer camp, which means I teach a bunch of fun little groms how to shred the gnar and getting a killer tan. I’m also a private instructor, which gives me one-on-one time with people of all ages and backgrounds. The best part of my job is working with people who are at the same starting point I once was, and knowing exactly how to coach them forward.
Every time someone catches a wave for the first time, I flashback to when I caught my own first wave. Talk about stoke for days! And while I spend a huge amount of time teaching others, I spend an even bigger portion of that time learning from them. South Africa, Canada, New Zealand, Alaska – I meet and share moments with people from all over the world. There’s only one thing better than paddling out into the Great Blue, and that’s paddling out with someone else.
In the light of keeping it short and sweet, it’s been great introducing myself to you, and I hope I’ll have a chance to meet all of you out in the lineup one of these days. In the meantime, stay tuned to this blog for fun and enlightening articles every week!
Spring 2015 is just around the corner and that means beautiful begins for all! New this year and in stock now are O'neill Sunglasses and Sunbum skin care products. Protect your "bum" and shade your eyes at Jax Surf and Paddle!
Starting summer 2014 Jax Surf and Paddle now offers Full Day (9am-3pm) and Afternoon (12pm-3pm) camps. Full day camps offer 2X the fun and include delicious lunch options form Fire House Subs. Afternoon camps feature the same fun as the Morning camps but offer busy moms and dads more options for scheduling. To register for Summer Camp visit out Summer Camp page
or call us at the shop: 904-435-7873
It's True! You might have notice our snazzy new logo but that's not all that's better in 2014. We are extremely proud and exited to open our doors to our brand new store located in Neptune Beach Fl. This new central location gives us the opportunity to better serve you, our incredible customers. Our new store offers a huge selection of BOGA, F-ONE, BANYAN, and STARBOARD Stand Up Paddle boards along with Mike WHISNANT Surfboards, leashes, wax, deck pads, and more.
Tiffany is a Jacksonville native and has been running surf and sup training programs locally since 2010. She is a true waterwoman who has won numerous surf and paddleboard competitions. Her focus on offering classes and surf camps proves that her talent goes far beyond her own love for the sport. Her style of coaching is encouraging and professional with a strong emphasis on safety.
In addition to teaching weekly scheduled classes, the shop also offers various options for customizing events or trips for the whole family, as well as corporate events, and special occasions. We are excited to have a shop to outfit people with boards and gear in addition to swimwear, beach apparel, jewelry, and accessories. It's our mission to bring you unique brands that make you feel good while doing what you love.
Jax Surf and Paddle is a local business who strives to give back to the community and dreams of getting everyone out on the water to enjoy what the beautiful North Florida coast has to offer. The new location is located at 222 First Street in the town center of Neptune and Atlantic Beach. Our entrance is facing Orange Street which is close to the public beach access, great restaurants, and shops. We love the small town vibe that permeates the area. We also have big ideas for planning future events to help build a stronger sense of community in a fun and healthy way.
Jax Surf and Paddle
222 1st St. (Entrance on Orange St.)
Neptune Beach, Florida 32266
Owner & Operator: Tiffany Layton Oliser
Surfing in Costa Rica is a such a blessing. We as surfers get to share it with each other. Some magical sunsets and session for the books happen every day. We hosted a group to go train with 4X World Champion, Lisa Andersen. Andersen with an "en." Tiffany Layton Oliser of Jax Surf Training arranged a trip (with a lot of help) for eight competitive up and coming amazing surf girls. Ages ranged from 11-19 yrs and ALL Girls! The girls who went stepped up their game while we were there. Costa will do that. I love that place.
Check out the write up in Void Magazine page 34.
And It's true. Lisa rips. More pics up on Jacksonville Surf Training facebook page.
Lanee Brooks from Virginia Beach, Va far away from home, but look pretty entertained.
Cierra Cunningham, Playa Negra Costa Rica
Rachel Presti, Autumn Hayes, Brayden Cunningham, Avery Aydolette, Lisa
Andersen, Shealyn Cunningham, Tiffany Layton Oliser, Lanee Brooks, Sophie
Falzone, (missing from pic Cierra Cunningham)
Thanks Lisa, Tim, Bob and Tony. We had a great time. Can't wait for next year.
When good things happen people take notice. Thanks to the Florida Times Union for helping us promote our Beach Clean-Up Series!
You can read the article published on June 23, 2013 here.
See more pictures of the event on the JST Facebook Page here.
Big thanks to everyone that came out to help and of course to all the sponsors:
Ocean Minded @keepjacksonvillebeautiful Surfrider Foundation UNF Volleyball
Rain Rain Go Away! Let's get fired up for warm weather. Get your summer camp scheduled.
Check us out on page 99 for a $20 OFF COUPON for your child's surf camp.
All skill levels. Ages 6-18 years.
Spots are filing up fast!
Here is a link to the Void Go to Issue 31 page #99 to check out our ad with coupon.
We heart the Void family! Thanks guys.
We have a variety of services to offer you this spring and summer.
Check us out this year for Surf Class, SUP Class, SUP Yoga, Private Training and Surf and SUP Retreats.
TPC Golf Tournament is next week...
Go check it out then get out of the crowd and on the water with Jacksonville Surf Training.
Email: firstname.lastname@example.org or Call: 904-435-SURF
Finally. The new website is complete enough for us to introduce it to the world. Please feel free to let us know if you notice any errors or have suggestions. We are proud to display our surfing and stand up paddle boarding service in a fun streamlined way which hopefully you will find easy to navigate. Please let us know what you think at email@example.com!
We offer you and your family the perfect outlet to try surfing and SUP. Our instructors and guides are ready for you year round. Our city is is amazing. Jacksonville, Florida is a great place to live and surf. During any given swell, we have easy access to Mayport Poles, North Jacksonville, Atlantic Beach, Neptune Beach, Ponte Vedra, and St Augustine. Surfing and paddleboarding are very similar because you are riding a board, but it takes to be able to swim to be comfortable in the water. That is the first part of participating in any water sport.
Our goal is to provide people high quality swim, surf, sup, fitness, and travel retreats to anyone who has a desire to become better at any discipline we teach. Surf schools can play an integral part in a child's development. Anyone who surfs or maybe they tried it once can always say that "they did it!" These surfing activities build a tremendous amount of confidence and tons of enjoyment by the whole family.
See you soon in 2013!